Does it seem like everyone is sipping on something with an added benefit or function? You're not just imagining this, there has been a significant increase in the popularity of functional teas, and it's not expected to slow anytime soon. The functional tea market is set to grow by $3173.61 billion between 2020 and 2025 and register a CAGR of 6.70%1.
Functional teas are specifically designed to provide additional health benefits beyond the typical benefits of regular tea. These benefits can range from aiding digestion and boosting the immune system to improving mental clarity and providing energy. As consumers seek easy ways to incorporate healthy lifestyle choices into their daily lives, they are finding ways to incorporate functional ingredients into daily food and beverage choices. Tea is a natural choice, as it is a no or low-calorie, naturally low-caffeine, and caffeine-free beverage that can provide a wide range of potential health benefits.
Another reason for the popularity of functional teas is the increasing availability of these products. In the past, functional teas were often difficult to find and only available at health food stores and specialty grocers. However, with the rise of online shopping and the growing interest in functional ingredients, purchasing a wide variety of flavorful, functional teas from a wide range of retailers is now easier.
The functional tea market is set to grow by $3173.61 billion between 2020 and 2025
One of the most well-known functional teas on the market today is matcha green tea. Matcha is made from stone-ground green tea leaves and contains antioxidants and other nutrients. It is believed that #matcha provides various potential health benefits including improved mental clarity, weight loss enhancement, and reduced risk of heart disease. Learn more about the history of matcha from our blog post here.
Turmeric, a plant in the ginger family, is another ingredient found "spicing up" functional tea with potential anti-inflammatory properties. It is often used in tea to help with joint pain and to improve digestive health. #Turmeric has a unique, bright yellow-orange color and distinctive spicy flavor.
Ginger tea is another functional tea that is gaining popularity. This tea is made from the root of the #ginger plant and is known for aiding digestion and reducing nausea. It is also believed to have anti-inflammatory properties and to be beneficial for the immune system. Ginger tea has a distinctive, spicy flavor, making it a popular choice for those looking for a functional beverage with a kick!
In addition to these well-known functional teas, there are also many other types of functional teas on the market. These can include teas made from herbs and spices, such as peppermint, chamomile, and cinnamon. Some functional teas are designed to provide specific health benefits, such as improved sleep or reduced stress. Others are blended with fruit juices, sparkling water, and other ingredients to create unique and interesting flavor combinations for non-alcoholic and reduced-alcohol cocktails!
Overall, the trend towards #functionalteas is likely to continue as more and more people become interested in healthy, natural ways to improve their #health and well-being. Whether you're looking for a tea that can aid digestion, boost your immune system, or provide an energy boost, there is a functional tea out there to suit your needs.
Thirsty for more?
The #teaexperts at Hula Consulting can help blend and purchase tea, flavoring, and ingredients for your tea line, as well as tea education courses to give you and your team the tools for cupping, blending, and purchasing. Drop an email to Scott@HulaConsulting.com or call 561.600.7025 to get started today.